The Moto X customization experience comes to WIRED magazine in the world’s first interactive print ad. Select copies of the January edition of WIRED magazine contain a special surprise – the very first interactive print experience. Yep, you read that right. You can start designing your Moto X right in the magazine. It’s an ad […]
Tag: experiential marketing case studies

No ordinary park bench
At Virgin Atlantic they fly in the face of ordinary with all that they do, and they wanted to bring a taste of that to the streets of NYC. So Virgin Atlantic took over an ordinary bench and gave unsuspecting park-goers a taste of the Virgin Atlantic experience. See their priceless reactions as they enjoy […]

Let’s Cafe – Latte Printer – latte art customisation at its finest
Ever dreamed about having a full customised experience when drinking your latte, see what Let’s Cafe come up with in Taiwan. by Juergen Hoebarth Follow him on Twitter, Facebook and Google+.

Photoshop Live – Street Retouch Prank
One Photoshop magician, one bus stop and lots of hidden cameras. For more creativity in action visit by Juergen Hoebarth Follow him on Twitter, Facebook and Google+.

FREE Lipton Ice Tea if you are hot
Lipton Ice Tea built a vending maching that rewarded fans with FREE Lipton Ice Tea if they were hot. Keeping with our tradition to Never Lose Your Cool! by Juergen Hoebarth Follow him on Twitter, Facebook and Google+.

Corona throws a colourful party
Corona Paint Party at Dundas Square. Cutting lines, pouring rain, free food, free coveralls, free sunglasses, free towels, beer garden, 3 dollar Coronas, live music, what do you need more for a good party. by Juergen Hoebarth Follow him on Twitter, Facebook and Google+.