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Heineken’s first interactive bottle uses micro sensors and wireless networking
technology to sense the moment when a bottle is being used to say “Cheers”. The
bottle can also actively respond to the music and the output of specific audio and data
cues. For example, it can detect various motion types such as cheering, drinking and
sitting idle on the bar top. The motions trigger certain light effects lighting up the
complete bottle, enhanced by the swirls of beer, carbon dioxide and oxygen. Next to
that the bottle lights can be remotely activated, so that each bottle becomes an active
light source controlled by specially developed VJ software, allowing to synchronize all
bottles to the music beat.

by Juergen Hoebarth
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