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HELLMANN’S FOOD SLOT

To prove that Hellmann’s goes with anything, here the Hellmann’s Food Slot. Just pull the lever and the machine will randomly combine the ingredients in the display. Look at what you’ve won, collect your recipe and get your hot and fresh delicious food sample made with the real mayonnaise. by Juergen Hoebarth Follow him on Twitter,  Facebook and Google+.

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WIFI Emart Flying Store

Korean people work the longest hours in the world and are always busy. So they consider ‘accessibility’ most when they choose their favorite discount store. And they rarely change the choice. The mission was that people staying far from E-Mart do shopping at E-Mart. by Juergen Hoebarth Follow him on Twitter,  Facebook and Google+.

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1h our stare contest to win a Samsung S4

People were asked to stare at the Samsung S4 advertisement board for 60 minutes to win a free smartphone. The catch was that there will be huge distractions and people must not look away from the the ad. – See more at: http://boringly.com/staring-contest-to-win-a-free-samsung-s4-smartphone-video_d5f36fbec.html#sthash.fiNaWOHV.dpuf by Juergen Hoebarth Follow him on Twitter,  Facebook and Google+.

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Coca-Cola Sharing Can

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they’ve taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—”yes”, the Coca-Cola can itself. by Juergen Hoebarth Follow him on Twitter,  Facebook and Google+.

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HP Photoball – HD Photos in Realtime

At Earth Festival 2012 HP tried to provide something of the younger crowd. There agency come up with the Idea of the Photoball. Take a Wifi antenna and 1 Hd camera and put it into a ball, record the fans in realtime from an total unexpected angle, and transmit these images (photos and videos) in […]

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Cloud 9 – Frozen yoghurt in space !

Launch of new Bulla Dairy’s frozen yoghurt, Cloud 9 to a notoriously hard to reach and harder to impress audience of young, urban foodies. Send personalised tubs of Cloud 9 – 50,000 feet into the sky to be frozen.This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets. by Juergen Hoebarth […]

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7Up ‘Melting Machine’

Simple concept but great fun for the audience. by Juergen Hoebarth Follow him on Twitter,  Facebook and Google+.

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The World’s Thinnest Vending Machine for Diet Coke

Diet Coke fits beautifully into one’s lifestyle — and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can’t and may show up in a place you’d least expect. Discover how people react when they see it. by Juergen Hoebarth Follow him on Twitter,  Facebook and Google+.

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A cup integrated with Facebook from Budweiser: The Buddy Cup

Budweiser Brazil just launched The Buddy Cup, a cup integrated with Facebook. When two people toast with their cups, they become friends. Soon you will also be able to make friends with just a toast in the Budzone of Budweiser major events. Stay tuned! by Juergen Hoebarth Follow him on Twitter,  Facebook and Google+.

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Heineken’s first interactive beer bottle

Heineken’s first interactive bottle uses micro sensors and wireless networking technology to sense the moment when a bottle is being used to say “Cheers”. The bottle can also actively respond to the music and the output of specific audio and data cues. For example, it can detect various motion types such as cheering, drinking and […]

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