At Earth Festival 2012 HP tried to provide something of the younger crowd. There agency come up with the Idea of the Photoball. Take a Wifi antenna and 1 Hd camera and put it into a ball, record the fans in realtime from an total unexpected angle, and transmit these images (photos and videos) in real time to the big screen ,Facebook and as well to the HP booth on site.

by Juergen Hoebarth
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